As part of its aggressive retail expansion strategy for 2025, WinMart+ continues to increase its coverage with over 300 new outlets nationwide. In line with this process, One Tech Rack has been selected as a partner to provide shelving and display equipment solutions, contributing to standardizing store spaces, optimizing operations, and enhancing the shopping experience according to a modern retail model.
General information about the Winmart mini supermarket shelving project.
- Address: 300 locations nationwide
- Customer: Winmart+
- Shelf types: Mesh-back supermarket shelves, promotional display stands, medium-duty shelves, etc.
- Area: <100m2
A brief overview of Winmart customers.
WinMart is one of the largest and most familiar modern retail chains in Vietnam, belonging to WinCommerce – a member of Masan Group. With a nationwide network of WinMart supermarkets and WinMart+ convenience stores, the brand is favored by consumers thanks to its convenient locations, diverse product range, consistent quality, and prices that suit daily shopping needs.
In the period 2025-2026, WinMart continues to accelerate its expansion strategy. In 2025 alone, the system opened 764 new stores, achieving revenue of nearly 39,000 billion VND, an increase of over 18% compared to the previous year. Looking ahead to 2026, WinCommerce aims to open an additional 1,000-1,500 stores, focusing on rural areas and potential markets.
Partnering with WinMart in expanding its chain of new stores, One Tech Rack provides display shelving and sales equipment solutions, contributing to the creation of a modern shopping space, optimizing operations and enhancing customer experience.
Why Winmart mini chose One Tech Rack shelving.
In Vietnam, there are many suppliers of supermarket shelving and retail equipment; however, WinMart has chosen One Tech Rack as its partner in expanding and standardizing its chain of stores. This choice stems from key factors such as production capacity, product quality, and the ability to handle large-scale projects.
Reasons why WinMart chose One Tech Rack:
- Large production capacity, capable of supplying hundreds of stores simultaneously in a short period of time.
- The shelving units are of stable quality, have a sturdy structure, and meet the operational standards of modern retail chains.
- The design is consistent, aesthetically pleasing, and easy to standardize layouts and brand recognition.
- A diverse range of solutions, from display shelves, central shelving, and warehouse shelving to cash registers and sales accessories.
- Professional progress, installation, and after-sales service, providing excellent support during the nationwide expansion of the chain.
Product details for supermarket shelves at Winmart mini
Burgundy mesh-backed supermarket shelves
This shelving unit occupies a significant portion of the WinMart+ space, used to display essential consumer goods. The shelving features a breathable mesh back, a simple structure with 5-6 tiers, making it easy to view and organize merchandise. The exclusive burgundy red color creates brand recognition and consistency, while also enabling faster production and optimized investment costs.
Bright red square promotional display shelf
Promotional display shelves are often placed near the entrance or in the center of the store to attract attention. Their square design, sturdy construction, and large capacity make them suitable for displaying promotional items, new arrivals, or best-selling products. The bright red color is eye-catching and stimulates visual interest, increasing the likelihood of customers stopping and boosting sales.
Medium-duty shelving for warehouse storage
In the rear warehouse area, WinMart+ uses medium-duty shelving to store inventory, especially during peak holiday seasons. The shelving has a sturdy structure and flexible load capacity from 200–700kg/shelf, suitable for many types of goods. Its simple design makes it easy to arrange, requires no additional accessories, and ensures safe and efficient storage.
Mini shelf in front of the cashier counter
Mini shelves are designed to match the length and height of the cashier counter; despite their small size, they offer multiple display tiers. These shelves are typically used to display fast-moving items such as candy, personal care products, and small accessories. Their placement near the checkout counter encourages additional purchases, contributing to a higher total order value.
3-Tier Basket Shelf
Instead of flat shelves, this type of display rack uses baskets with a depth of about 15cm, a convenient size, and a forward-slanted design. This structure makes it easy for customers to see and access products. Three-tiered basket racks are commonly used to display candies, snacks, and small consumer goods, creating a neat and convenient feel.
Other images from the Winmart+ supermarket shelving project.
Entering 2026, the expansion of the WinMart+ chain continues to be accelerated nationwide. One Tech Rack continues to partner with WinMart+ as a provider of shelving and retail equipment solutions, contributing to the completion of a modern, synchronized, and efficient store system. This collaboration not only meets the rapid expansion of the retail chain but also aims for sustainable development, enhancing the shopping experience and affirming WinMart+'s position in the Vietnamese retail industry.
